Month: December 2013

The power of an image

Social media among many things is a way of individuals marketing themselves to their target audience in such a way that gives those that see their posts, tweets, blogs and Instagrams an impression of their lives that is the only one they want people to see, but is in fact not an accurate representation of what their life is really like. Of course that’s as it should be.  That’s why we have families and homes and private lives and our own thought life, so we can choose what we share with others.  We often hear about how social media is taking away our privacy and exposing too much, but I think for the majority of us we still keep hidden what we don’t want others to know.  The whole thing about marketing is that it sells a product people want, that people will be attracted to, that people will want in their lives.  So if Facebook is the marketing campaign for us ‘The Product’ then we’re going to put our best up there. I’ve never …